The Booby Trap is a provocative, definitely controversial look at women’s approach to breast health.  Despite the fact that $2 trillion have been spent on the war against cancer over the last forty years, a woman is dying of breast cancer every 12 seconds.  Yet women continue to support the Walks for the Cure, have their mammograms, and hope they’re safe.

What The Booby Trap brings to their attention with graphic details, alarming statistics and unfaltering reasoning and logic is that what we are doing is not working.  It won’t ever work.  Period.  The cancer charities don’t want to find a cure, they refuse to look at anything outside of the medical arena of surgery, chemotherapy and radiation.  The pharmaceutical companies have billions of dollars invested in treating cancer and they are not going to let go of that market anytime soon.

As long as women are willing to leave their breasts on the sacrificial altar of greed, there are plenty who will take advantage of their ignorance and blind faith.  A woman in the US with breast cancer is worth about a million dollars to the medical system.  Who is going to turn such a lucrative market away with suggestions of not just early detection, not even prevention but total breast health?  Certainly not the medical system, doctors, the pharmaceutical companies, nor the charities.  And the media, knowing which side their bread is buttered on, with pharmaceuticals investing hundreds of millions of dollars into advertising, is definitely not going to blow the whistle on the cancer game…being played at women’s expense.

However, more than just a doom and gloom look at reality in the arena of breast health, The Booby Trap is about empowering women to take breast health back into their own hands.  It’s time to get their head out of the sand, stop playing victim, stupid and naïve.  It may have worked in the fairy tales we were raised on, but today it’s a dangerous game to be ignorant and trusting that we are being protected by the medical system.

As women, we hold tremendous power in our purse.  Women own 40 percent of all companies in the US.  Women head approximately 40 percent of the households with assets of more than $600,000 and currently control 51 percent of the private wealth in the US.  Women make 95 percent of all purchasing decisions.

The Booby Trap raises the obvious question:  With that much power sitting with women, why are we not exercising that power to demand:

• A cleaner environment so that cancer can be eliminated rather than cured.
• That alternative treatments to cancer be researched and studied with the same level of interest as drugs and surgery and are made widely available through the medical system our tax dollars pay for.
• Non-toxic schools so young children’s developing immune systems are not subjected to poisonous cleaning products, pesticides, and insecticides.
• Meat and dairy products that are free from hormones and drugs.
• Safe, clean, affordable vegetables that haven’t been sprayed with toxic chemicals including MSG.
• Accountability from cosmetic companies that currently have no liability as to their ingredients, the majority of them known carcinogens.
• Safe, non-toxic working environments for themselves, their husbands and families.

The Booby Trap brings women face to face with the choice of continuing to allow the current system to cut off our breasts, permit us to die unnecessary deaths or to take breast health back into our own hands through knowledge and empowerment.

The Booby Trap:  How Complacency is Costing Women Their Lives is due out early 2011.

Bookmark & Share